AI Search Monitoring
AI-søkovervåking
AI search monitoring is the systematic tracking of a brand's visibility, citations, and mentions across AI search engines and chatbots — including ChatGPT, Gemini, Perplexity, and Google AI Overviews — to measure performance over time and identify optimization opportunities.
AI search monitoring is the operational counterpart to AI visibility as a concept. Where AI visibility describes the state of being seen, monitoring is about measuring and tracking it over time.
A complete AI search monitoring setup tracks: citation rate per model, sentiment, competitor comparison, source status (are you a named source?), and trend development over time. Several dedicated tools exist for this purpose, including CitationLab Monitor, Profound, and Otterly.ai.
Frequently asked questions
What should you monitor in AI search?
Citation rate, sentiment, competitor visibility, source status, and trends over time. Use a dedicated AI visibility tool for systematic monitoring. Examples include CitationLab Monitor, Profound, Otterly.ai, and Scrunch AI.
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AI Search & Growth Strategist with 25+ years in digital marketing. Read more →