AI Visibility

AI visibility is one of the most important new KPIs in digital marketing. Where traditional SEO is about ranking on page one of Google, AI visibility is about becoming the source or solution an AI model surfaces when a user asks about a product, service, or concept.

Visibility is measured along two axes: whether the brand is mentioned at all (presence rate), and in what context it is mentioned — positively, negatively, as a recommendation, or as an information source (sentiment and context).

Companies with high AI visibility typically have strong topical authority in their field, solid E-E-A-T signals, and are represented in high-authority publications and knowledge graphs that AI models learn from.