Entity SEO
Entitetsbasert SEO
Entity SEO is the optimization of digital presence around entities — named, distinct concepts such as people, places, organizations, and ideas — so that search engines and AI models can identify them and connect them to relevant knowledge in their knowledge graphs.
Entities are the building blocks of how search engines and AI models understand the world. Google’s Knowledge Graph and the internal representations of AI models are organized around entities and the relationships between them. For a business, entity SEO means making sure the search engine knows who you are, what you do, and whom you are related to.
For a company or professional, entity SEO means: a clear Wikipedia-like profile, consistent NAP (name/address/phone), coverage in trustworthy publications, and schema.org Person and Organization markup on relevant pages.
Frequently asked questions
What is an entity in SEO?
An entity is a distinct, named concept that search engines can identify and attach knowledge to. A person, company, place, product, or concept can all be entities.
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