Knowledge Graph
Kunnskapsgraf
A knowledge graph is a structured database that represents entities (people, places, concepts, organizations) and the relationships between them. Google's Knowledge Graph and the internal representations of AI models are knowledge graphs that shape which information is presented in search and AI answers.
Google’s Knowledge Graph contains billions of facts about entities — and is directly connected to the knowledge panels in search results. A company or person registered as an entity in the knowledge graph is easier for AI models to cite correctly.
Getting into the knowledge graph happens through: Wikipedia presence, a Wikidata entry, consistent NAP information across the web, and schema.org markup.
Frequently asked questions
How do you get into Google's Knowledge Graph?
Create or improve a Wikipedia article, add the business to Wikidata, ensure consistent NAP across all platforms, and use Organization schema on the website.
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