AI Search Academy
Core term

Prompt Visibility

Prompt-synlighet

Prompt visibility is the extent to which a brand, product, or source appears in AI model answers to specific prompts (questions or instructions) relevant to the business's offering. It is measured by systematically running representative prompts and recording occurrences.

Prompt visibility is the operational side of AI visibility. While AI visibility is the overarching concept, prompt visibility is the concrete measurement object: you select 50 representative prompts your potential customers ask, run them against relevant AI models, and record whether and how you appear.

Prompts are typically segmented into: awareness prompts (what is X?), consideration prompts (what are the best X?), and decision prompts (recommend an X for my purpose). Prompt visibility can vary dramatically between these types for the same brand.

The CAVIS framework structures prompt visibility analysis around real user situations rather than hypothetical searches.

Frequently asked questions

How do you choose the right prompts to measure?
Choose prompts that mirror the questions your target audience actually asks. Use keyword research, customer insights, and competitor analysis. Include category-level questions, product-specific questions, and comparison questions.

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Related terms

Citation RateAI VisibilityCAVISAI Search Monitoring
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Krister Ross

AI Search & Growth Strategist with 25+ years in digital marketing. Read more →