Microsoft Copilot

What is Microsoft Copilot?

Microsoft Copilot is Microsoft’s AI assistant, available in:

• Bing: AI answers integrated into the Bing search engine
• Edge: Built-in AI assistant in the browser
• Microsoft 365: Copilot in Word, Excel, Outlook, and Teams
• Copilot.microsoft.com: Standalone AI assistant

Search foundation

Copilot in Bing is powered by the Bing search index — visibility in Bing is a prerequisite for Copilot citations. Bing Webmaster Tools is a critical tool.

Market share

• 100M+ monthly users (Q1 2026)
• Strong enterprise position via Office 365 (300M+ users)
• Integrated into Windows 11

Optimization actions

1. Bing indexing: Register in Bing Webmaster Tools
2. BingBot allowed: Check that BingBot is not blocked in robots.txt
3. Schema markup: Bing/Copilot respects FAQPage and Article schema
4. Content strategy: Identical to general AEO
5. Structured data: The same JSON-LD as for Google

Enterprise relevance

For B2B businesses with Microsoft customers, Copilot in Teams and Outlook is especially relevant — Copilot helps employees find information both inside and outside the organization.

FAQ

Are Copilot and Bing AI the same thing? Largely, yes. Bing AI (the original name) was rebranded as Copilot. It’s the AI search integration inside Bing.

What does Copilot crawl? BingBot crawls the web for the Bing index, which Copilot uses. Make sure BingBot is allowed in robots.txt.