AI Search in Norway: Statistics and Adoption (2026)

Norwegian AI Adoption (Q1 2026)

• AI assistant usage: An estimated 52–60% of Norwegian internet users have used an AI assistant in the last 30 days
• Frequent usage: Approx. 25–30% use AI assistants daily or nearly daily
• Primary use cases: Information search, writing, coding, and translation

Platform Distribution (estimate, Norway Q1 2026)

Platform	Share of Norwegian AI usage
ChatGPT	approx. 65%
Microsoft Copilot	approx. 15%
Perplexity	approx. 12%
Claude	approx. 5%
Other	approx. 3%

AI Search Specifically

Of AI usage, an estimated 35–40% is categorized as information search (where a traditional search engine would have been the alternative).

Google AI Overviews in Norway

AI Overviews appear for an estimated 20–30% of Norwegian informational searches on Google (Q1 2026). Adoption is growing gradually.

Implications for Norwegian Businesses

Norwegian B2B buyers actively use AI in the procurement process. The window to establish AI visibility in the Norwegian market is open, with lower competition than in the English-language market.

FAQ

Is Norwegian AI usage comparable to the rest of Scandinavia? Norway ranks high in Scandinavia — on par with Sweden and ahead of Denmark.

What are the most used AI tools in Norwegian business? ChatGPT (primary), Microsoft Copilot (via Office 365), and specialized industry tools.